Our Story

THE TIFOSI SPORTS STORY

SPECIALISED DISTRIBUTOR OF SPORTS PRODUCTS

Tifosi Sports is a well-established distributor of sports products. We are the official distributor of the On Brand of Running Shoes, Apparel and Accessories in South Africa.
We service our customers from our head office situated in Blairgowrie, Johannesburg.

Tifosi Sports is a well-established distributor of sports products. We are the official distributor of the On Brand of Running Shoes, Apparel and Accessories in South Africa.
We service our customers from our head office situated in Blairgowrie, Johannesburg.

Initially named “Tifosi Cycling”, the business was started in South Africa in 2010 by a team of friends who were passionate cyclists and avid sports fans.

At that time, the friends shared the view that the choice of cycling clothing and protective wear available in South Africa was inadequate for the average cycling enthusiast. The founders’ initial plan was to set about sourcing “state of the art” sports products from select Italian manufacturers – this included customised clothing for business teams, cycling club members and professional teams in South Africa.

Five years after launching the business, the Executive Team took a strategic decision to place more focus on the distribution of sports products that may suit the needs of tri-athletes and runners – these included Running shoes, Apparel and Compression clothing – with a lesser focus on the specific sporting needs of cyclists.

In 2018 the business was renamed Tifosi Sports and new shareholders and team members were introduced to strengthen the corporate structure, strategic direction and overall operations team within the business.

The current operations team of Tifosi Sports is lead by Nick Zografos as CEO and ably supported by Jacques Botha, Jennifer Bekker, Wesley Govindasamy, Lazinda Te Brugge, Megan Singh, and Justin Woolven, with Nesnah Hansen and Nick Zografos serving as Directors of the company. Our Team is further enhanced with representatives in the various provinces within South Africa.

Since launching the distribution of the Swiss Engineered Running Shoe Brand named On into South Africa in 2017, our yearly revenues have doubled year-on-year and our top line is expected to exceed R40 million for the 2021 calendar year.

The On brand now has an extensive range of all day shoes, walking shoes, road running shoes, outdoor (trail) running shoes, apparel and accessories. On has become one of the most sort after brands in the active wear and running fraternity both in SA and abroad and we remain excited for the future prospects of the Tifosi Sports business.

The On brand of running shoes and apparel has become one of the most sort after brands in the active wear and running fraternity in SA and abroad and we remain excited for the future prospects of the Tifosi Sports business.

TIFOSI SPORTS

BELIEVES IN GIVING BACK TO OUR COMMUNITY IN SOUTH AFRICA

Unlike many companies that focus on supporting Social Responsibility Programs that have been developed by other parties, to date, we have taken a different approach and chosen to give back differently.

Tifosi Sports is proud to be associated with charitable organisations like Hotel Hope Ministries

Continued charitable initiatives and a need to improve the lives and well-being of our staff, their extended families and various groups of people in need in our community is core to the DNA of Tifosi Sports as a business and culture.

One charitable organisation that Tifosi Sports has been associated with for several years is Hotel Hope Ministries. Their three focus areas include:

  • Orphaned and abandoned babies – providing foster homes for babies and children.
  • Mothers in crisis – offering young mothers counselling, guidance and support.
  • Social enterprise – providing skills development and job opportunities to parents in need.

Annually, Tifosi Sports contributes On shoes to people in need through various initiatives overseen by Hotel Hope Ministries. Says Oliver Quambusch, CEO and Founder of Hotel Hope Ministries, “The partnership between Tifosi Sports and Hotel Hope is one of the most fruitful CSI initiatives since inception of the charity in 2008. Shoes are of such value to people earning a low monthly income or no income at all. The donation of the high quality On Sneakers has allowed us to equip our staff and to reach out to informal recyclers, security guards and homeless people in our part of town. The smile on the faces of the recyclers when they exchange their completely worn flip flops for a pair of nearly new On Sports Shoes is priceless. Words truly cannot express enough our gratitude to Nick and all at Tifosi Sports but have to suffice right now. Thank you from Oliver and all your fans at Hotel Hope.”

At the Hotel Hope Interiors store in Melville, Tifosi Sports purchases various tables and chairs for our staff and office requirements, thereby further enhancing our contributions to the needs of the children at Hotel Hope.


Helping ILoveBoobies to prevent breast cancer in impoverished South African communities

Tifosi Sports is proud to be an ongoing contributor to the fundraising initiatives of ILoveBoobies.

By raising funds through the sale of active apparel and direct donations, ILoveBoobies uses the profits made to educate and screen women in remote areas in South Africa for breast cancer.

In short, ILoveBoobies uses sports as a platform to promote healthy living and an active lifestyle, thereby helping to prevent the risk of cancer.

Tifosi Sports and the On brand are proud to contribute to the health needs of our communities and the prevention of breast cancer.


Donation of On shoes to Sparrow Schools Educational Trust

In May 2021, Tifosi Sports donated a variety of On running and On lifestyle shoes to the Sparrow Schools Educational Trust in Johannesburg. This non-profit, non-government organisation strives to give young, disadvantaged South African learners with cognitive barriers to learning the opportunity to access quality and accredited education.

Tifosi Sports is delighted to be able to contribute to this worthy cause and help Sparrow Schools’ learners achieve their educational and extracurricular goals.


Donation of Helmets to Disadvantaged individuals

The start of this project came about a few months ago when one of our Tifosi Sports Exec’s was hit by a car and was bedridden for weeks. Despite suffering numerous debilitating injuries, his head did not suffer any injuries mainly because he was wearing a state of the art helmet, a MET Rivale.

This incident reminded us that accidents with cars and cyclists happen all too frequently in South Africa. Such events do not only affect riders who cycle for sport but also individuals living in communities that use bicycles as a mode of transport to get to and from work. These previously disadvantaged individuals will often cycle in the dark (with no lights) and NO HELMET.


Tifosi Sports has chosen to make a difference in this segment.

We have run various campaigns where members of the public can donate any old helmet (in good condition) to us, and in return, they receive a 30% (thirty per cent) discount off their new MET helmet. These donated helmets are then handed out by our sales representatives who drive around all day and come across individuals riding their bicycles without helmets. These previously disadvantaged recipients are always so grateful for the donation.


Donation of various other Sporting Kit

Other initiatives undertaken by Tifosi Sports in our Corporate Social Responsibility endeavours have been the donation of old sporting product ranges, warranty kits and samples to selected coaches of previously disadvantaged kids and/or teenagers that are showing signs of being up-and-coming athletes in South Africa.

These sporting kits are checked, washed, and Tifosi Sports ensure that the sportswear is in suitable condition to wear.


Results of our Rewarding Initiatives

It is incredibly rewarding for the Tifosi Sports Team to meet the young athletes and other previously disadvantaged individuals that receive and benefit from the premium kit and/or ‘hand-me-downs’. It is even more rewarding for us to listen to the passion and enthusiasm that these individuals talk about their sporting efforts and dreams.

JOIN US IN OUR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES

If you would like to take part in any of our projects, or should you wish to donate old sporting kit and accessories, please contact us on info@tifosisports.co.za, and we will ensure that these items go to the right homes or individuals.

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