On announced as official Run/Walk For Life shoe partnerThe Social Media Company
Tifosi Sports, the South African distributor of On footwear and apparel, has announced a new affiliation with the running and walking programme, Run/Walk For Life.
From 1 March 2021, the Swiss brand On will become the official shoe partner of one of South Africa’s largest athletics clubs, and one of the oldest fitness programmes in the country.
On has become a global sporting phenomenon since the launch of the brand in 2010, with more than 7 million runners in over 50 countries opting for On’s performance technology. The brand has seen exponential growth both in South Africa and elsewhere since athletes like Nicola Spirig, Matt Hanson, and Frederik Van Lierde started snatching Olympic and Ironman titles in their On shoes.
The announcement in 2019 that professional tennis player Roger Federer would be joining On as a co-entrepreneur has further added to the global success of the On brand.
Tifosi Sports hopes that the latest Run/Walk For Life affiliation will further support On’s mission to invest in and support local running and walking fraternities.
According to Tifosi Sports CEO and sole shareholder, Nick Zografos, Run/Walk For Life shares a lot of the values that both Tifosi Sports and On aspire to, including a commitment to innovation, and a passion for promoting health and fitness to larger audiences.
As a premium fitness brand, Run/Walk For Life, which has been part of the South African fitness community for nearly four decades, has been known for partnering with only the best in the industry – and RWFL members of the more than 90 branches across the country will soon start getting their first introduction to this new arrangement between On and Run/Walk For Life.
More details about the On and Run/Walk For Life relationship will be released in the coming weeks.