On running shoes announced as official Cape Epic sponsorThe Social Media Company
Tifosi is proud to announce that On is the official off-bike sports shoe partner for the ABSA Cape Epic, currently taking place in the Western Cape until 25 March. The ABSA Cape Epic is the largest full-service mountain bike stage race in the world.
This year, the race traverses 658 kilometres of unspoilt terrain through South Africa’s Western Cape region, and incorporates 13 530 metres of accumulated climbing. The route changes every year, which means it is always an engaging and challenging experience for the 1 300 riders who make up the participating two-member teams, whether they’ve taken part before, or not.
The Epic is the most televised mountain bike race in the world, and also the only eight-day mountain bike stage race that is classed as hors catégorie by the Union Cycliste Internationale (UCI).
On and the Epic
On is proud to be the official off-bike sports shoe partner for the ABSA Cape Epic. The innovative design of On running shoes makes them a perfect combination of traditional and minimalist running shoes. On shoes are light and comfortable, and their highly adaptive rubber elements cushion horizontal and vertical forces to ensure a soft landing. After a hard day of riding, On shoes are the ideal way to put your feet up without actually having to put your feet up!