On distribution in South Africa

Tifosi Sports is the only authorised distributor and reseller of On shoes and apparel in South Africa. We strongly recommend only buying On products through our Tifosi Sports website or On stockists across South Africa using the Tifosi Sports Store Locator.


Who we are

Tifosi Sports is a leading, South African based, distributor of sports shoes, apparel and sporting accessories.

Our business is owned and managed by Nick Zografos who, together with teams of commercially experienced financial individuals, sales and marketing specialists, customer care enthusiasts and sports fanatics, continues to grow the footprint of Tifosi Sports each year.

We are the Official Distributor in Southern Africa for the On brand – one of the fastest growing sports brands in the world. Our distribution agreements with On incorporate the promotion of all On branded products into South Africa, Namibia, Botswana, Zimbabwe and Mozambique.

Our range of On products primarily include:

  • performance running shoes for short and long distance road running,
  • trail running shoes for rugged and “off-road” terrains,
  • waterproof hiking shoes,
  • durable and comfortable shoes for walking and wearing all-day,
  • active wear shoes for individuals that are trend setters,
  • sporting apparel and accessories.

All On products are designed in Switzerland with outstanding quality and design standards in mind whilst ensuring a robust sustainability focus with clear CO2 reduction targets into the year 2025 and 2030.

In summary, we continue to “Dream On” and to enable our customers to experience what others can’t deliver – the ability to “Run on Clouds” whilst making a real impact to the environment.


Since launching our business in 2010, Tifosi Sports has achieved various milestones with numerous international brands and our team has been rewarded with several accolades.

Primary to the Tifosi Sports (Pty) Limited overall business strategy has been our focus on being continuously pro-active in everything we do and the brands we loyally represent in our various territories. We thrive on delivering exceptional customer care to all we deal with and honouring our product warranty commitments.

In July 2017, Tifosi Sports added the award-winning performance shoe and apparel brand – On – to our range of products distributed in South Africa. Given our success in the last 4 years in South Africa, we have recently been appointed to also promote the On brand into our neighbouring states.

The On brand continues to grow globally year-on-year and in November 2019 Roger Federer announced his affiliation and direct involvement with the On brand. The global market views this affiliation between On and Federer as a “match made in heaven”. The range of On products now includes various styles including “THE ROGER” label.

Given the success that Tifosi Sports had achieved with the On brand in the period to 2019, the management team took the strategic decision to focus wholistically on the On brand.

In the 2020 calendar year, the Tifosi Sports team grew overall sales exponentially by 65% compared to the prior year and we forecast to achieve higher market share in the South African market for the 2021/2022 years. As at September 2021, we are well on track to exceed our sales and financial targets set for the On brand in South Africa for the 2022 financial year.

As we like to say internally, we are moving “Onwards and Upwards”.

The On Brand

All On branded shoes, apparel and accessories are designed to perfection in Switzerland.

On’s long term goal is to “revolutionize the sensation of running” and to be a global leader in developing the next-generation “ultimate urban” running shoe – their staff continuously dare to “Dream On”.

With this goal in mind, each On branded product is designed to be stylish, innovative and performance driven whilst ensuring that On’s environmental footprint and sustainability commitments are achieved.

Every On shoe style comes equipped with the patented CloudTec® and Speedboard® technologies that ensure comfort and performance for all terrains. Other unique elements such as Helion™, FlipRelease™ and the Missiongrip™ systems make finding the perfect fit, traction and comfort even easier with On.

On’s passion and drive in the area of research and development continues to ensure that our customers are always wearing the latest technology in running shoes and apparel – be it for those individuals competing at a professional level or the social sports person striving for good health and enjoyment that is also concerned about the environment.

In 2020, On introduced “THE ROGER” range of tennis-inspired all-day footwear to the global market and many more styles of this iconic shoe range are planned for launch in 2021 and 2022. This range also includes concealed CloudTec® and Speedboard® elements to create a comfortable and versatile sneaker.

The overall successes of the On business to-date has culminated in them considering an IPO on the New York Stock Exchange. This came to fruition on 15 September 2021. The company’s shares now trade under the ticker symbol “ONON”.


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With its revolutionary idea, the Swiss running shoe On has taken the global running scene with speed.


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